Google: 700,000 new Androids activated every day | The National Business Review

In a conference call following Google's earnings release on Friday, the company's chief executive claimed the number of new cellphones running his company's Android software has hit another height. Mr Page told media and analysts:

Android is, quite simply, mind-boggling. 700,000 phones are lit up every day. And I'm pleased to announce 250 million Android devices in total, up 50 million since our last announcement just in November. In just two days over the holiday weekend, 3.7 million Androids were activated. And today, we're announcing over 11 billion downloads from Android markets. Wow.

Android phones are made by Motorola (recently bought by Google), Samsung, Sony, LG, HTC and others.

In its most recently reported quarter, Apple sold 17 million iPhones, indicating an activation rate of 190,000 a day - although its most recent quarter (not yet reported) kicked off with the release of the iPhone 4S, which achieved activations of 1.3 million per day over its first three days on sale.

The less stellar news for Google investors: Mr Page was vague on how his company could make money from its mobile software, which is free, or the Android Marketplace, which is dominated by free apps. He said on the call:

Obviously, a lot of those [Android Market apps] are free, but we also are having a lot of people buy stuff there, too. We've seen a lot of potential for us to make money on Android, and I think you'll see us increase that a lot over time. It's hard to give you details about that right now, but I'm very, very optimistic."

However, it was clear how Apple was making money from Android.

The conference call revealed Google is paying Apple, and others, a total of $US440 million per quarter to be the default browser on their desktop software, and on their mobile devices - which in Apple's case of course includes the iPhone. 

The vast majority of Google's revenue - which topped $US10 billion for the first time during the fourth quarter - still comes from its core search business, but the company sees adds delivered to mobiles running Android as a key area of growth.

The conference call also saw Google claim 90 million registered users for Google (aka Google Plus), its new-ish competitor to Facebook - up from 40 million in the previous quarter.

However, the company was fuzzy on how many actively used the social network each day.

NBR's anecdotal experience is that many New Zealanders, and New Zealand companies, active on Facebook and Twitter have registered Google accounts - but many don't actively post. "It's a giant hanger," one user told NBR. Another described it as a "wasteland."

Read a transcript of Google's fourth quarter earnings call here; see a webcast on Google's investor relations site here.

It must bite though to pay $440m per quarter, to companies including Apple, to be their default desktop browser software. Surely they have enough market penetration and a following to do away with those fees (people mostly use them anyway).

The Evolution of Advertising: From Stone Carving to the Old Spice Guy

In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent. But how did it come to be that way? Four thousand years ago Ancient Egyptians invented advertising by carving public notices in steel. Fast forward to the present day, and in-text online ads, Facebook Like-driven campaigns and viral commercials, such as the Old Spice Guy, are common form.

This illustrated timeline, created by Infolinks, takes a walk down advertising’s memory lane.

The evolution from steel to digital took many turns along its way, such as print fliers hoping to get young men to fight in the Revolutionary War, billboards spurred by the rise of automobiles, electric banner ads following the invention of the light bulb (Times Square’s first went up in 1882) and direct marketing with the nascent postal service.

But we don’t want to give everything away. Take a look at the graphic below. Do you think any of these older forms of advertising would be successful today? Let us know in the comments.

 

history of advertising